✦ Vismaya Babu — Growth & Digital Marketer, Kerala I make brands easy to find, easy to quote, hard to ignore.
SEO that ranks, content that ChatGPT and Perplexity actually cite, and the funnels that turn all that attention into booked calls. Eight-plus years in B2B SaaS, and founder of WizGrowth.
Three things I'm hired to do.
Most marketers pick one. Growth only works when all three are connected, so I run them as one system.
Get found: search and AI answers
Rankings are half the job now. Buyers ask ChatGPT, Perplexity and Gemini for a shortlist, and only cited brands make it. I optimise for both, without trading one for the other.
- Technical and content SEO
- Answer and generative engine optimisation
- LLM citation tracking
- Schema, entities, llms.txt
Convert: funnels, CRM, attribution
Traffic that never becomes pipeline is a cost. I build the path from first visit to booked call to closed deal, and make sure every stage can be measured.
- Positioning and ICP definition
- Landing pages and conversion testing
- Zoho CRM lifecycle and lead scoring
- Cost per SQL, not cost per form fill
Automate: AI workflows and marketing ops
Most teams lose weeks a quarter to work a system should be doing. I build the automations — research, briefs, reporting, lead routing — so people spend their time on judgement calls instead of copy-paste.
- AI-assisted research and content pipelines
- Marketing ops and CRM automation
- Reporting dashboards and SQL
- Team training and WizGrowth cohorts
What the first 90 days look like.
No six-month discovery phase. Diagnosis in the first month, fixes shipping in the second, compounding by the third.
Find out what's actually broken
Before anything ships, I want the honest picture: who buys, what they search, where the funnel leaks, and what the CRM says versus what the dashboard claims.
- Technical and content audit
- AI-visibility baseline across ChatGPT, Perplexity and Gemini
- Funnel and CRM data review
- Written positioning: who it's for, what they'd use instead
Fix the things that pay first
The highest-leverage work is usually unglamorous: pages that already rank but don't convert, forms that invite the wrong people, and claims no assistant can quote.
- Rewrite the pages closest to revenue
- Schema, entity and llms.txt groundwork
- Lead definition and scoring in the CRM
- Landing pages built to be tested
Make it a system, not a sprint
Your team should be able to run this after I step back, and every month's reporting should answer the only question leadership actually asks: what did this cost per qualified conversation?
- Editorial pipeline with quality gates
- Citation and ranking tracking in place
- Cost-per-SQL reporting from the CRM
- Handover docs and team training
Myth or fact? Marketing edition.
Seven quick ones. Tap your answer, read why, and see how you do against the average founder I meet.
Who I've worked with: B2B software and SaaS teams.
B2B software, mostly, across a fun spread of industries. Some names are under NDA, so here's the shape of it.
How I work: SEO, AI search and automation.
Tap a card.
Positioning before campaigns
Tap to flip ↻Most "we need more leads" problems are "nobody knows what you're for" problems. I start with who it's for, what they'd use instead, and why they'd switch.
Numbers or it didn't happen
Tap to flip ↻Every claim in a case study is verified against the live source before it's published. If a stat can't be shown, it isn't used.
Rank and be cited
Tap to flip ↻Answer-first sections and extractable chunks help AI assistants quote you, and they don't cost the Google ranking that's already working. Never one at the cost of the other.
Cost per SQL, not per click
Tap to flip ↻Ad platforms optimise toward whatever you call a conversion. I define it as a qualified conversation, then pull the numbers from the CRM.
Where I've worked: 8+ years in B2B SaaS marketing.
Engineering degree, then straight into marketing. Every role has been in or around software companies.
Founder, WizGrowth
Growth marketing agency and academy. Alongside it, demand generation for a UK-focused software and AI consultancy: positioning, content, CRM and AI-search visibility.
SEO Lead, SurveySparrow
Led organic growth for a B2B SaaS product for four and a half years: strategy, technical SEO, content and the analytics tying it to signups.
Digital Marketing, 2Hats Logic Solutions
SEO and digital marketing for a software services company.
Digital Marketing, Spericorn Technology
First marketing role, straight after engineering.
Quick answers.
The things people ask before they message me.
Who is Vismaya Babu?
Vismaya Babu is a Growth and Digital Marketer based in Kerala, India, with 8+ years in B2B SaaS. She specialises in SEO, AI search visibility and marketing automation, and is the founder of WizGrowth, a growth marketing agency and digital marketing academy in Kerala.
What do you specialise in?
SEO, AI search visibility (answer engine and generative engine optimisation, with citation tracking across ChatGPT, Perplexity and Gemini) and demand systems: positioning, landing pages, CRM lifecycle, and reporting cost per qualified lead rather than cost per click.
What is AI search visibility?
When buyers ask ChatGPT, Perplexity or Gemini for a shortlist, only a few brands get named. AI search visibility is the work of getting cited in those answers: clear, quotable claims, evidence, consistent brand mentions across the web, and structured data. It sits alongside classic SEO rather than replacing it.
Can you fix junk leads from Google Ads?
Yes. Junk leads are usually a definition problem, because the platform is optimising for form fills. The fix is to identify what the junk is, tighten targeting and negatives, make forms ask for budget and timeline, move the conversion goal to a qualified call, and report cost per SQL from the CRM.
Who do you work with?
B2B software companies and SaaS teams that want organic growth and AI-search visibility, in the UK, US and India, plus founders and marketers who join WizGrowth cohorts in Kerala. I work UK and US hours comfortably.
Do you use AI and automation in the work?
Yes, in two ways. I optimise brands to be found and cited by AI assistants like ChatGPT, Perplexity and Gemini. And I build AI-assisted workflows inside the marketing team itself: research and content pipelines, CRM and lead-routing automation, and reporting that pulls straight from the CRM rather than a platform dashboard. The point is to delete repetitive work, not to replace the thinking.
How do I get in touch?
WhatsApp is fastest, using the button on this page. Otherwise email meetvismaya@gmail.com or message me on LinkedIn or Instagram. I reply within a working day.
Want traffic that turns into pipeline? Let's talk.
I reply within a working day. Based in Kerala, India, comfortable with UK and US hours.